1. Originality - Does this card take a unique approach to design, concept, or execution?
2. Impact - Does this card have emotional impact?
3. Design Excellence - Is the overall look of this card visually appealing? Did the designer make good choices in typography and artwork arrangement?
4. Sendability - Is this card likely to be purchased and sent for the occasion or purpose specified by the category? Are its format and design functional?
5. Value - Is this card priced appropriately based on the overall quality of the product?
- 1-3 | Below Standard
- 4-6 | Meet Standard
- 7-8 | Exceeds Standard
- 9-10 | Extraordinary