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Judging Criteria


1. Originality - Does this card take a unique approach to design, concept, or execution?


2. Impact - Does this card have emotional impact?


3. Design Excellence - Is the overall look of this card visually appealing? Did the designer make good choices in typography and artwork arrangement?


4. Sendability - Is this card likely to be purchased and sent for the occasion or purpose specified by the category? Are its format and design functional?


5. Value - Is this card priced appropriately based on the overall quality of the product?


The cards are judged on a scale from 1-10. Point range is as follows:

  • 1-3 | Below Standard
  • 4-6 | Meet Standard
  • 7-8 | Exceeds Standard
  • 9-10 | Extraordinary