1. Originality - Does this card take a unique approach to design, concept, or execution?

2. Impact - Does this card have emotional impact?

3. Design Excellence - Is the overall look of this card visually appealing? Did the designer make good choices in typography and artwork arrangement?

4. Sendability - Is this card likely to be purchased and sent for the occasion or purpose specified by the category? Are its format and design functional?

5. Value - Is this card priced appropriately based on the overall quality of the product?

The cards are judged on a scale from 1-10. Point range is as follows:

• 1-3 | Below Standard
• 4-6 | Meet Standard
• 7-8 | Exceeds Standard
• 9-10 | Extraordinary