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  • The card must have been marketed or sold in the U.S. between January 1, 2021, and December 31, 2021.
  • The card must come from a run of 200 or more. For Invitations & Announcements, it must come from a run of 50 or more.
  • No samples or prototypes may be submitted for judging.
  • No cards that have been entered in previous years may be re-entered, except for cards submitted for Rising Star.


  • For a category to be judged, there must be a minimum of seven total entries from at least four different companies. If the minimum is not met, entries will be combined with alternate price point of same category where possible*. At the discretion of the committee and based on the number of cards in a category, your card may be moved or combined with another category. If this occurs, you will be notified.
  • If the above criteria are not met, applicants may move their card(s) to a different category if applicable or will be refunded entry fees.


  • The company must be in business for three years or less.
  • The company must have sold their first official card on or after January 1, 2019, to be eligible.
  • Entrants must submit five cards so that judges can evaluate the collection as a whole.
  • Entrants will only be charged one entry fee.


  • The company must have five or fewer full-time employees.
  • Must be a birthday card.

*If category is not divided by price point, entries will be combined with another similar category.


By entering product in the Louies, you grant permission to the rights of images of your cards and company logo (Content) purely for recognition and promotional purposes. You understand that your Content may be edited, copied, exhibited, published, or distributed and waive the right to inspect or approve the finished product wherein such images or product appears. Additionally, you waive any right to royalties or other compensation arising or related to the use of this Content. Content may be used in educational settings, special events, media, awards presentations and displays, and industry promotions within an unrestricted geographic area. You will be consulted about the use of Content for any purpose other than those listed herein. There is no time limit on the validity of this release nor is there any geographic limitation on where Content may be distributed.

Please contact gca@greetingcard.org if you have any questions about submission rules.