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A. Greeting Card Occasions

To qualify for these categories, cards must be sold as single counter cards and come from a production run of 200 pieces or more. Entries are divided by two price points: $4.00 and below, or above $4.00.

A1. Birthday (General)

A2. Birthday (Humorous)

A3. Birthday - Small Company

Birthday cards of all types produced by companies with five or fewer employees

A3. Blank Card

Cards submitted to this category can not have words on the front or the inside.

A4. Children's Card

Cards in any category meant to be given to a child.

A5. Congratulations/Special Occasion

Includes Graduation, Good Luck, New Baby, Retirement, Promotion, New Home, Bon Voyage, Wedding, Engagement, etc.

A6. Get Well/Feel Better

A7. Friendship/Encouragement (General)

 

A8. Friendship/Encouragement (Humorous)

A9. LGBTQ

Cards in any category for the LGBTQ community.

A10. Romantic Occasions

Includes Love, Wedding, Anniversary, Engagement, etc.

Not included: Valentine's Day

A11. Sympathy

A12. Thank You

 

 
   

B. Seasonal Greeting Cards

To qualify for these categories, cards must be sold as single counter cards and come from a production of 200 pieces or more. Entries are divided by two price points: $4.00 and below, or above $4.00.

B1. Christmas/Seasonal (General)

B2. Christmas/Seasonal (Humorous)

B3. Father's Day

B4. Halloween

B5. Mother's Day

B6. Non Religious Celebrations

 Includes Thanksfiving, New Years, St. Patrick's Day, Memorial Day, etc.

Not included: Halloween and Valentine's Day.

B6. Religious Celebrations

Includes Easter, Hanukkah, Christening, Communion, Rosh Hashanah, Bat/Bar Mitzvah, etc.

Not included: Christmas

B7. Valentine's Day
 

C. Card Sets

Price break for cards sets is per piece, determined by dividing the total retail price of the set by the number of cards it contains. Includes all cards sold in sets, whether boxed or in other packaging (bagged/banded/wrapped, etc.).

C1. Christmas/Seasonal Boxed Set

Cards sold "separately" as individual cards, and holiday photo cards, are not eligible and should be entered in their relevant category. The complete set as sold must be submitted. Entries are divided by two price points: $2.00 and below, or above $2.00.

C2. Everyday Boxed Set

Includes blank note cards, thank you cards, assorted greeting cards, etc. The complete set as sold must be submitted. Entries are divided by two price points: $2.50 and below, or above $2.50.

 

D. Special Categories

D1. Letterpress

In addition to the stated LOUIE criteria, this award recognizes the tradition and artistry of letterpress, including overall design, creativity, and craftsmanship. Entrants must submit three representative cards in order for the judges to evaluate the collection as a whole. This falls under one entry fee.

D2. Most Humorous

This award acknowledges the contribution humour can make to the success of a card in any category. Cards of any type may be entered and will be judged on one criterion - how funny it is.

D3. Print and Production Excellence

In addition to the stated LOUIE judging criteria, this awards recognizes both innovation and craftsmanship. We are looking for cards demonstrating outstanding utilization of print process and/or special finishing techniques including but not limited to foil stamping, laser or die-cutting, embossing, flocking, or other embellishments. Special attention will be given to innovation, print and production quality, and overall attention to detail.

D4. Rising Star

Companies that have been in operation for three years or less are eligible to enter this category. Entrants must submit five representative cards in order for the judges to evaluate the line as a whole. This falls under one entry fee. Companies that have entered, but have not won this category in the past, are still in operation under three years, are eligible to enter again. The winner in the Rising Star category will also receive complimentary GCA membership trial.

D5. Superbly Stated

This category celebrates outstanding editorial copy. Only greeting cards featuring original composition are eligible for entry. Text should uniquely or profoundly express a sentiment which elevates the overall card to excellence.

 
 

E. Invitations and Personalized Cards

Price break for invitations, announcements, and photo cards is price per card determined by a consumer placing an order for 50  pieces.

E1. Announcements and Photo Cards

Entries are divided by two price points: $4.00 and below, or above $4.00. Includes any card that is designed to incorporate a customer photo or carry a personalized printed message. includes graduation announcements, moving announcements, birth announcements, Save the Dates, personalized holiday cards, personalized or photo greeting cards, etc.

E2. Baby

Includes any card, announcement, photo card, and invitation that is designed to celebrate a new baby.

E3. General Invitations

Entries are divided by two price points: $4.00 and below, or above $4.00. either suites or stand alone invitations may be submitted. Includes invitations for any event or celebration, including all types of parties, showers, Bar and Bat Mitzvah, corporate events, etc.

E4. Standard Wedding Invitation Suite

Wedding invitation suites with 3 or fewer pieces. Please submit the complete suite for judging. Entries are divided by printing method:

  • Modern Printed - digital/flat/laser/thermography or other
  • Classic Printed - letterpress/engraving/foil-stamped or combination

E5. Deluxe Wedding Invitation Suite

Wedding invitation suites with 4 or more piece. Please submit the complete suite for judging. Entries are divided by printing method:

  • Modern Printed - digital/flat/laser/thermography or other
  • Classic Printed - letterpress/engraving/foil-stamped or combination

 

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