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Annual LOUIE Awards

Celebrating the art, editorial, and design of greeting cards and invitations

Excitement. Joy. Comfort. Love.

These four emotions are only a few of the many feelings that one may experience when receiving and sending a greeting card and/or invitation commemorating the many moments we experience in our lifetime.

Brought to you by the Greeting Card Association, the LOUIE Awards recognize, reward, and celebrate that moment when art, editorial, and design perfectly coalesce to bring these emotions to life and memorialize the numerous milestones in our lives.

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                                     Entry Fees    Categories


November 2nd


December 2nd

Early Bird Deadline

January 21st

Regular Submission Deadline




Judging of LOUIE Entries


May 20th & 21st

Finalists announced at Virtual *Noted


LOUIE Celebration



The LOUIE Awards judges are as much part of the LOUIEs as the companies competing and the cards and invitations being submitted. The panel consists of industry experts which include publishers, suppliers, media, buyers, and others active within the industry. Thank you to all of our judges.


Judging Process and Criteria

The LOUIE Awards judging process consists of two rounds of judging during an intensive two-day period. In this first round, judges are split into two groups. Each group is responsible for judging half of the 1,000 plus entries. The top five scoring cards in each category are then moved into the second round of judging. During the second round of judging, all judges re-score and rank the top five cards.

In each judging round, the cards are evaluated based on five criteria:

  1. Originality | Does this card take a unique approach to design, concept, or execution?
  2. Impact | Does this card have emotional impact?
  3. Design Excellence | Is the overall look of this card visually appealing? Did the designer make good choices in typography and artwork arrangement?
  4. Sendability | Is this card likely to be purchased and sent for the occasion or purpose specified by the category? Are its format and design functional?
  5. Value | Is this card priced appropriately based on the overall quality of the product?

The cards are judged on a scale of one to ten. Point range is as follows:

  • 1-3 | Below Standard
  • 4-6 | Meet Standard
  • 7-8 | Exceeds Standard
  • 9-10 | Extraordinary

Based on the numerical scores, three finalists will emerge in each category, with one earning the coveted LOUIE Award. Finalists will be announced in mid-February, after which all entrants will be able to access their scores and narrative feedback via their online entry portal.

A Blue Ribbon Panel of five select judges will choose two Cards of the Year from among the category winners in each price break. Winners will be announced at the Annual LOUIE Awards celebration.

Sponsorship and Advertising

Interested in sponsorship and advertising opportunities with the Annual LOUIE Awards?

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